The difference between Flyer, Brochure, Poster and Catalogue

Flyer
There's some people who believe that the term flyer was takne from the way it's distributed in World War I, which is by spreading it from a plane while its flying! In that time flyer become a very effective propaganda tool. Because it was distributed by wind, that could touch every area. You must be able to imagine how crowded the sky was because of that paper rain.

So what is the content of a flyer? Of course it must be different one another, depend on the function of that flyer. But there's one dominant element which is information. Either it is in form of text or visual. Flyer in the core was made to tell and also a persuasive approaching tool, to persuade or even form opinion for many people. It also varies in format, probably if on in an ealier time it only has a square shape and look like a standard post card but if nowdays, don't be shocked, starting from an A4 size to a Business card size, there are even some that look asymetrical. It doesn't matter how it looked but there's on characteristic from flyer which is it's validity period. Flyer usually shared some moment before an event happened and after that the information provided in it was not relevant anymore. A weakness? Not necessarily! This thing was the thing that allow the designer to experimenting. In this instant space and media, they were allowed to experimenting and creating intresting visual innovation. Just like Packaging desing theory, Flyer only have around 1/5 seconds to "catch" the target audience's eye. That was the thing that kept the designer to competing the most eye catching and memorable design.

Brochure

Looking close with flyer, brochure usually contain information or explanation about a product, service, public facility, company profile, school, or other with the intent to introduce the product and as an advertising medium. Infromation in a brochure was written in a brief language, and meant to be easily understood in a short period of time. If consist more that one page, brochure usually printed in both sides, and folded with a certain pattern to form a number of separate panel, while if it is more than one pages bounded by thread, wire, or just arranged without being bound.
Brochure is the medium that are oftenly used by business people. This media is very effective in influencing consumer to buy a product. Effective here is not only mean low production cost, but also could convience consumer to use what we offer. Printed medium in a form of brochure usually is the basic asset used by salesman, sales agen and producent to be able to inform to consument about the advantages of a product, what benefit the consument could get if buying our product, physical form, color, size also how to get that product.

Poster
The basic differences of poster with other promotion media is poster usually read by moving people; probably while driving or having a walk. While brochure, booklet, and flyer was designed to be read in a particular way, probably while sitting or while standing. Because of that poster must be able to attract it's reader attention immediately, and in count of seconds, the message must be understood.
Poster used in various needs, but usually it only concern one of four purposes below::
1. Announcing/ Introducing an event
2. Promoting a service
3. Selling a product
4. Form an opinion, attitude or perspective (propaganda)
Because the target usually is a moving people, A good poster should be able to:
1. Successfully deliviring information quickly
2. Ideas and Content that attracts attention
3. Influence, Form opinion / perspective
4. Use striking color
5. Apply simplicity principle.

Catalogue
This media usually contain information that are more complete than a flyer or brochure, it's very appropriate for promoting product in a large number. Catalogue contain more complete information, from information about products specification, products picture, advantages and benefits, and even often informed the prices inside of it. Catalogue will allow consumer to be able to choose which product that siots their wants and budget. Sometimes the products displayed in a catalogue also come with discount info. An example of a catalogue were those uses by big department store.source: percetakan.biz

Read More

Creating Watermark using Brush Tool

One of the way to protect our pictures being used by other people without permission is by using Watermark on that picture. Many apps could create this Watermark. But for now we are going to create it using Photoshop. Beside the easiness, we could also use it as a master file so we don;t have to create it repeatedly. These are the steps.

• First prepare a new working canvas by clicking File>New or press Ctrl+N. Put Width: 800 pixels and Height: 600 pixels. Color Mode: RGB Color 8 bit. Background Contents: White. Then press OK.

• Press D to reset  Foreground and Background colour to become Black and White.

• Choose Horizontal Type Tool in Toolbox. Klik on the working canvas and write down some text for example: watermark.com. After that choose Move Tool in Toolbox or press V.

• In Menu Bar, click Window>Character to show up the Character pallete. Fill in the settings as you needed. Example, fonts used were: Arial Rounded MT Bold, size: 100 pt and color: abu-abu muda (code #e6e6e6).

• In Layers Pallete click Add a Layer Style and choose Drop Shadow.

• In the dialogue box of Drop Shadow create a configuration for Blend Mode: Multiply, Opacity: 45%, Angle: 90 derajat, Distance: 0 px, Spread: 20%, Size: 10 px. Then click OK.

• In the color box in Character pallete, Change it to white.

• The result would be like the picture below.

• In Layer pallete, click Background Layer then delete it by clicking the trash bin icon (Delete Layer). When confirmation dialog box appear, click Yes.

 

• Now we are going to change the text"watermark.com" becoming a  Brush, In Menu Bar,  click Edit>Define Brush Preset. In Brush Name dialog box, put in Name: Watermark. Click OK. 

• Close the working canvas by pressing Ctrl+W.

• If you want to use a logo or picture as a watermark the step will be much simpler, which is open the file that you want to use, then click Edit>Define Brush Preset, and rename it.
• Later on your watermark could be used as this PedasTV logo(Check the channel on youtube.com/pedastv) 

The making of master Brush Watermark have finished. That Brush is now automatically saved in your Photoshop directory and you don't need to create the water mark every time. The next step is putting the Watermark into a file.

• Open a file.

• Create new layer by clicking Create a New Layer in Layers pallete.

• Press D then X to adjust the Foreground and Background colour becoming Black and White.

• Click on Brush Tool in Toolbox. In Property Bar adjust Opacity and Flow to 100%.

• Right click the Brush Tool right in the picture area to show Brush dialogue box. Set the Size let's say 500 px or adjust to your need. Slide the slider down and double click on Brush Watermark that we just made.

• Click Brush Watermark in picture area then press V to choose Move Tool. Slide and set the position of the Watermark to your need. Press Ctrl+T if you want to adjust the size of the Watermark. Press Ctrl+E to merge Layer 1 with Layer Background. The result will look like the picture below.

Source: parkahpurnama

Read More

Basic care for motorcycle

 

 

Basic care for motorcycle!

Every motorist would want their ride to be maintained well, and have economical fuel usage like 4-stroke motorcycle. For those who uses motorcycle as their operational vehicle, surely hope that their ride will last for long amount of time.

For the bikers/motorist, taking care of engine condition and the motor attribure is a MUST.
"After reaching the motor mileage which usually at maximal 3000km, engine oil must be replaced.

So, there are many kind of care and maintenance that you should do regularly, which are::

1. Check your motor cycle spark plug
Plug is very vital for the smoothness of motor engine, "Check the plug,  if still feasible to use, can be used again. But when it reached 12 thousand km, the spark plugs should be replaced.

Note also the state of the coil wire connecting the electric current to the spark plug, when it is old enough, and it appears  to be some crack and hardening in the cable, then it should be replaced immediately.

2. Check the Carburetor Filter
Carburetor Filter divided into two kinds, the dry one and the wet one. The wet filter model, cleaned by using gasolin then lubricated by oil. " Generally motor from 90's- 2000 uses this kind of filter.

Average motor output of 2000 upwards, typically using a dry type. How to treat them fairly easily, namely live sprayed with a compressor. "But this model also has a weakness, that must be replaced every reaches 25 thousand km and should not be exposed to oil or oil," said 23-year-old man.

Oil filters must also be considered, "Motor 90s do not use the oil filter, but for the type of motor in 2000 to the top, using the oil filter and must be replaced approximately every 10 thousand kilometers."
3. Check Chain and Gear settings
Do not let the chain is too loose or too tight, "When the chain slack, just set. But if dry, simply smeared with a special oil chain (chain lube). Typically, the chain should be replaced when it reaches 25 thousand to 35 thousand kilometers."

Motorcycle hobbyist since elementary school, also advise you to not forget to check the condition of the gear. "If it is sharp, quick change, because otherwise the chain may break up suddenly. 
Matic is a special type of motor using V / Belt, the chain can not be set and must be replaced every 25 thousand km. When the chain and gear was in order, all check the front and rear brake linings, replace if already visible thinning.

4. Clean the carburetor
Clean the pilot and main jet motors. To set manually wind the motor type (artificial 90s to the 2000s), cap screws and open wind suit slowly anticlockwise, maximum 1/2 rounds.

For Vacuum type, ie the motor output of 2000 upwards, also the same, namely the pilot and main jet cleaning. "The difference is only in Settings wind, for this type, a maximum of 2 ½ spins counter-clockwise," he explained. For adjusting valve 4 stroke motors, are every 12 thousand to 18 thousand km.

5. Check Battery Condition
Motors made in 2000 to the top, generally has been using this type of dry battery that does not require special care (non-maintenance). "But every three years, maximum, must be replaced".
"While the motor that uses a wet battery, need to be checked every 10 thousand km. When the water run the battery dry, immediately filled," he continued.
The characteristics of the battery wet conditions are already weak, incapable in starter motors. I do not recommend to force the motor turns on the way in the push, because this can damage the transmission gear.
6. Heat the motor engine 
Preheat the engine before it can run, no need for long, just 1-2 minutes. Function, so that the entire oil circulation can lubricate moving parts in the engine. "No need for long heating it, because it will make the exhaust pipe yellowing."

7. Use Original SparepartAlthough the original parts a little more expensive, but you will feel satisfied because it is more durable and the quality is guaranteed in the appeal were false.
In addition to some of the above, I am also reminded of the bikers to always check your tire pressure. "The pressure is not too hard and not less, because it can cause the motor to be damaged tire."
The above treatments actually can do yourself, but if you do not have time or do not understand how, look for the service station where the service subscription, or that you can trust. If you are friendly and diligent care of the vehicle, then your favorite motorcycle will always perform excellent.
Source: sammy-motorcycleworlds

Read More